So Small but So Effective

I love smart ideas. As McNamara gears up for a busy May full of conferences, I am reminded of a terrific conference I attended last year and its nifty name badges. Upon registration attendees were given a pocket lanyard to wear around their neck. On the front side was the attendee’s name–nice and big. On the backside was a summary of the 40 sessions offered throughout the 2 days and their locations. This compact schedule was printed UPSIDE DOWN so that attendees could easily refer to it RIGHT SIDE UP. Brilliant!

By the way, the conference was called Digital Summit Minneapolis. It’s for marketers and this summer will be held August 14-15 at the Guthrie Theater. The sessions are insightful and inspiring. I plan to be there. How about you?